I started Hit Zero Dad Club because I wanted something for us — the men behind the routines. The dads loading up the car, hauling the gear, and showing up every weekend to support our athletes.

At my daughter’s first competition, I realized quickly: nothing out there spoke to us. The shirts were either silly jokes that made the sport feel like a punchline, or sparkly designs that didn’t reflect who we are as men. We were showing up — but we didn’t look like we belonged. And a lot of us felt like we didn’t.

I created this brand to change that. A cool cheer dad shirt that reflects our pride as men — while still honoring the sport and our athletes — gives us the confidence to stand taller, support louder, and feel like part of the team.

When we feel like we belong, we show up better — as dads, as men, as leaders. And that’s how we "Hit Zero" in our support: no deductions, no doubt, all in.

— Joey, Founder | Cheer Dad | Girl Dad | Proud Member of the Hit Zero Dad Club